About AptAction

 
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Rosalind Ward Nelson, Principal

Rosalind Ward Nelson is a skilled sales and marketing professional based in Detroit, MI.

As principal consultant at AptAction, she leverages skills honed over her 30-year career in the automotive industry to help businesses big and small achieve their goals.

After receiving an MBA from the University of Dayton, Rosalind began working at General Motors where she led teams in the development of products from concept to launch. Additional experience in managed sales, service delivery, and profitability and performance for brands like BMW, Porche, and Ford informs her diverse and effective strategies.